MATADORWORLD 2022

MatadorWorld 2022 was the inaugural video game event hosted by CSUN Esports. The event was open to the general public and featured many attractions, headlined by a video game tournament in Call of Duty, Overwatch (Activision Blizzard), and VALORANT (Riot Games). I was in charge of the branding as well as developing all promotional materials, digital and print for this event.

EVENT ADVERTISEMENTS
Social media and print advertising were used to promote MatadorWorld.
"ATTRACTIONS"
To truly sell the theme park aesthetic, each of MatadorWorld's main events and activities featured their own visual branding. The Main "Attractions" for MatadorWorld were: Fright Night, Into The Industry, Artist Alley, After Hours, and The Bill Imada Tournament.
INTO THE INDUSTRY
A panel featuring recent graduates within the esports industry to discuss their path to earning their careers. Credit to Owen for the logo wordmark and initial poster draft.
ARTIST ALLEY
An area where artists can set up tables to showcase and sell their artworks and other products. Credit to Julie for the logo wordmark and initial poster draft.
AFTER HOURS
A community game night where members can compete for a chance to win prizes in a more casual-competitive environment. The games hosted were VALORANT and Fall Guys. Credit to Marianna for the logo wordmark and the initial poster draft.
FRIGHT NIGHT
A Halloween event that served as the prelude to MatadorWorld.
SPONSORS ADVERTISMENTS
BROADCAST ASSETS AND OVERLAYS
The Bill Imada Tournament at MatadorWorld was broadcasted on Twitch.

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